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July 20, 2012

Wild Blueberries – Advertising

Download This Lesson: Advertising Wild Blueberries

Brief Description: Students will explore the role of advertising in influencing consumer choices. Students will then utilize methods employing language and visual arts to develop their own advertisements and/or commercials to promote the sale of Maine’s wild blueberries.

 

Objectives:

The students will:

  1. identify advertisements and commercials that are used to market food products.
  2. review those advertisements and commercials to identify the components that influence consumer choices.
  3. develop their own advertisements and/or commercials to market Maine’s wild blueberries.
  4. describe the influence of advertising on their own food choices.

Life skills:

Critical thinking, decision-making, vocabulary development, assessment, persuasion

Materials:

  • Advertisements from newspapers and magazines
  • A selection of publications aimed at the students’ demographic group
  • A selection of videotaped commercials
  • Paper and art supplies
  • Camcorder and videotapes
  • Computer and CDs

Estimated teaching time:

Teacher preparation time, one week in advance of teaching the lesson; two 45-minute to onehour class periods plus time for student research and creativity

Preparation:

  • If needed, send letters home to parents alerting them to the homework assignment that involves tallying television commercials (see example).
  • Videotape or download from the internet and burn onto a disk a series of commercials that influence consumer choices when buying food.
  • Save, or have the students save, advertisements from newspapers and magazines.
  • Examine publications aimed at the age group of the class and select several ads that target this age group specifically, that may be different from adult ads.
  • Decide if this lesson should be conducted in conjunction with the activity in the Health and Nutrition lesson that instructs students to create a new wild blueberry product.

Vocabulary:

Advertisements, commercials, persuade, influence, target group

Correlations to State of Maine Learning Results: Parameters for Essential Instruction

Content Area

Performance
Indicator

Grades 3-5
Descriptor(s)

Grades 6-8
Descriptor(s)

English Language Arts

F1

a, b

b, c

Health & Physical Education

D1

c

c

E2

b

b

Science and Technology

B1

d

Social Studies

A1

e, g

f

A3

Visual & Performing Arts

B3

a,c

Article by TeachME Webmaster / Uncategorized

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